The original concept for a store holding an all encompassing retail experience was developed by bokor architecture + interiors to ensure a memorable and inspiring journey for the customer. The aim was to guide the customer through rooms set up in ways that could be replicated in their own homes.

bokor has worked continually with Freedom to reassess and maintain a contemporary concept to adapt to changes in retail trends.

This successful collaboration between Freedom and bokor architecture + interiors has grown over decades through the development of over 80 stores Australia wide.