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Sephora Castle Towers

Sephora Castle Towers opened its doors last November 7 to hundreds of

early-bird beauty enthusiastic and fanatics shoppers queuing outside from

7am. The grand opening event was a major triumph, featured influencers, live

DJ, beauty stations and abundant product samples. This 400sqm store shows

just how much Sephora is still creating 'the most loved beauty community'

around the world by offering a selection of 101 bands in make-up, skincare,

fragrance and haircare.

By celebrating with enthusiasm, we at Bokor would like to take this

opportunity to express our thanks to everyone that was involved in the build

and fitout of this beautiful new store. This is the first NSW location since

Parramatta was opened in 2018, and first new store in NSW after Flagship

Pitt Street. Sephora Castel Towers was the third new store in 2023 after Mt

Gravatt in Queensland and Carousel in Perth, just before opening Sephora

Eastland in Melbourne. In 2023 four successful projects with Sephora brought

us inside the expansion strategy and we cannot wait to accelerate that in

2024. The store has the concept of comprising a perfect blend of thoughtful

design and aesthetic, products and service, bring the Store of the Future

concept to the next generation stores such as Melbourne Central, currently

under refurbishment.  it was always felt that Sephora was a priority for all

those involved and that everyone went that extra mile to ensure the best

outcome for the brand. Great effort!! Special thanks to Rosie Armstrong and

Melissa Bennett, both worked closely with Bokor to ensure what Sephora has

to offer when customers step in store instead of browsing and shopping on

line. The project talks for itself and not only meets the clients business

requirements, budget and program, but also brainstorm new needs and

objectives for the brand, making us proud of long lasting relationship with

Sephora, and we could not be more excited to bring that to Castle Towers as

well..

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